Startup Consulting

Strategic Advisory, Design Thinking and Continuous Innovation

This offering leverages design thinking to engage startup leadership in identifying and prioritizing key problem statements and identify creative human-centred solutions. Through collaborative workshops and strategic consultations, we help uncover critical challenges and opportunities. We then assist in defining relevant initiatives and developing a clear, actionable roadmap, that is aligned to your vision. By fostering a culture of innovation, we guide you through the design thinking process to generate, prototype, and implement breakthrough ideas. Our approach ensures that solutions are not only innovative but also viable & aligned with customer needs.

Research

Our research services encompass comprehensive secondary research, providing in-depth analysis and insights from existing data sources. Additionally, we specialize in customer empathy research, utilizing qualitative methods to understand and address your customers’ needs and behaviors, ensuring your strategies are aligned with their expectations.

Process, Data and AI

This service offering focuses on optimizing both customer-facing and backend processes. We begin by identifying key use cases for incremental lean improvements, streamlining your operations for immediate gains. Our team then develops medium to long-term strategies for automation, leveraging Data and AI interventions to drive efficiency and innovation. By prioritizing both immediate improvements and future advancements, we ensure your business stays ahead of the curve. Our tailored approach maximizes operational effectiveness, enhances customer experiences, and unlocks full potential of your data assets.

Performance Improvement Advisory

This offering focuses on enhancing your business’s effectiveness through comprehensive financial and operational analysis of key performance indicators (KPIs). We thoroughly examine your current KPIs and provide expert recommendations for additions and improvements, ensuring they align with your strategic goals. Additionally, we prioritize these KPIs and define a North Star metric to guide your overall performance strategy, driving sustained growth and success.

Marketing Advisory

We provide a comprehensive diagnostic of your startup’s marketing capabilities, identifying gaps and crafting an implementation roadmap. We assess and enhance your marketing across critical dimensions: Digital Assets, Online Business Presence, Reputation, Engagement, Search, and Promotion. By pinpointing areas for improvement and outlining strategic initiatives and interventions, we ensure your marketing efforts are robust, targeted, and effective in driving growth.

Idea to Market

Our advisory is designed to guide young startups from ideation to innovation. We provide expert coaching to help you achieve product-market fit, ensuring your ideas resonate with your target audience. Once validated, we assist in scaling your product in the market, supporting you through every stage of your entrepreneurial journey for sustained growth.

Financial Advisory services

We have various offerings to enhance business financial strategies, including CFO as a Service, Fintech Tie-ups, Equity Advisory and Investor Outreach and Pitch Deck Preparation.

CFO as a Service provides expert financial leadership flexibly, offering experienced CFO insights without a full-time commitment.

Fintech tie-ups connect businesses with their products and services in areas of Leasing Finance, Supply Chain Financing, workforce solutions amongst others to streamline operations and adopt innovative solutions.

Equity advisory and investor outreach focus on securing investment by connecting businesses with potential investors and advising on equity management.

Pitch deck preparation crafts compelling presentations that effectively communicate a company’s value proposition and growth potential to investors. These services collectively optimize financial performance and drive business growth.