Our Purpose & Goals
Our Purpose
Yagnum is derived from a Sanskrit word – ‘Yagna’ i.e. an Indian ritual, where doers perform a set of disciplined actions for a purpose, that benefits all in the society.
We are on a mission to ‘Democratize Consulting, Training, and Coaching Services’, using the power of ‘Methods’, ‘Industry Skills’ and our ‘Tech, Data & AI’ partnerships.
At Yagnum, we are committed to raise the Innovation Quotient, Digital & AI Adoption and Financial Wellbeing of our clients. We achieve this by offering reliable services and connecting our clients with relevant partnerships.
Yagnum is not just one entity but an ecosystem of our clients, employees and partners working towards our shared goal to enable
Innovation, Value and Impact.
Our Goals
- Raise the ‘Innovation Quotient’ of Students and Professionals, to create the ‘right’ talent for all enterprises.
- Democratise Business, Financial, Tech, Data & AI advisory for Startups, Mid-Size Corporates & MSMEs to raise their competitiveness.
- Connect Startups, MSMEs, Corporates, Banks/ FIs with our Fintech, Digital Marketing, Content Creation, Tech, Data & AI solution partnerships & support design & implementation efforts.
- Assist deserving Entities (Corporates, MSMEs and startups) in getting access to Funds (Equity, Debt, Leasing, Supply Chain Finance & others).
- Enable entities engaged in Sustainability & welfare of disadvantaged sections of society.
The ‘why’ behind pursuing these goals?
Goal # 1
Raise the ‘Innovation Quotient’ of Students and Professionals, to create the ‘right’ talent for all enterprises.
Why are we doing this?
India all set to become the leading global supplier of knowledge workforce
By 2047, 21% of the global workforce is projected to be in India. With over 1600 Global Capability Centers (GCCs) generating nearly $50 billion in revenue, this sector is expected to grow at 12% annually until 2030. Major consulting and IT firms like McKinsey, Deloitte, and Accenture have off-shore centers in India, experiencing rapid growth. Additionally, India’s expanding startup ecosystem offers opportunities for skilled talent and a market for upskilling. While Indian B-schools and engineering colleges provide strong employment prospects, many graduates face employability challenges. Addressing these issues requires updated curricula and stronger industry-academia collaboration. Our training programs for B-schools, educational institutions, consulting firms, and corporates aim to create “Innovative Hustlers” to help organizations drive change swiftly and at scale.
Goal # 2
Democratise Business, Financial, Tech, Data & AI advisory for Startups, Mid-Size Corporates & MSMEs to raise their competitiveness.
Why are we doing this?
Untapped and Unmet opportunity in MSMEs and Startups
For decades, large corporations have driven the global economy, delivering products and services at scale. However, small businesses (MSMEs) and startups are also crucial for balanced regional development, job creation, entrepreneurship, innovation, and strengthening supply chains. MSMEs and startups often target niche markets that larger firms overlook but face challenges in accessing talent, finance, customers, and technology. According to RedSeer, out of 64 million MSMEs in India, 12% are digitally mature, with low levels of automation and digitization.
India, the world’s third-largest startup ecosystem, boasts over 112,000 recognized startups across 763 districts as of October 2023. The innovation spans 56 sectors, including IT services (13%), healthcare (9%), education (7%), agriculture (5%), and food & beverages (5%). Startups face challenges such as skill gaps in leadership, developing marketable products, and scaling their businesses.
Our advisory services in Strategy, Finance, Marketing, Data and AI aim to help startups and MSMEs become efficient, world-class enterprises.
Goal # 3
Connect Startups, MSMEs, Corporates, Banks/ FIs with our Fintech, Digital Marketing, Content Creation, Tech, Data & AI solution partnerships & support design and implementation efforts.
Why are we doing this?
Solving for pain-points and use cases in Banking, Startups and SMEs
From our vantage point, while large consulting and IT firms focus on building the Digital Core and platform led transformations—essentially highway-style transformations for their BFSI and large corporate clients—they are not well positioned to solve specific use cases of clients with the power of Data and AI, at speed and the right cost points. We often see that the costs of executing these use cases exceed clients’ budgets. These AI technologies are also evolving and clients expect flexibility from their partners as they iterate on their journeys to embrace AI. There’s a need to design and implement AI solutions swiftly and affordably for Banks/ FI s, Mid-size Corporates, and Startups.
We have developed niche fintech solutions for banks and financial institutions in credit monitoring and payment automation. These solutions, created through partnerships, can reduce the cost of credit for MSMEs and help banks increase their market share in MSME lending.
Additionally, much work is needed to digitize (front and back) SMEs and bring the power of Data and AI to these enterprises at a reasonable cost. We offer tested solutions and partnerships in MSME digitization and Data and AI to help our clients address their pain points and achieve their goals.
StartUps and MSMEs also lack capacity and skills to pursue effective marketing strategies through digital channels. We see a clear need for a “Digital Marketing and Content Creation as a service” offering to address this gap.
Goal # 4
Assist deserving Entities (Corporates, MSMEs and startups) in getting access to Funds (Equity, Debt, Leasing, Supply Chain Finance & others).
Why are we doing this?
According to a recent EY report, India’s MSME sector, with 64 million MSMEs, lags behind global averages in formal credit penetration, facing a $530 billion credit gap. Nearly 47% of MSME debt demand is unmet due to high-risk profiling and lack of external data usage in credit underwriting and monitoring. This gap presents an opportunity to connect new-age investors, family offices and fintechs with MSME borrowers. Our credit monitoring and payment automation solutions, developed through partnerships, can significantly reduce the cost of credit for MSMEs.
Access to funds for startups remains challenging, often due to a lack of financial advisory expertise and effective pitching skills. We see a need for a “CFO as a service” offering to address this gap among startups. Additionally, all corporates and startups should have a Fintech strategy. Entities with over 100 employees and products valued at more than $500 can leverage financial products like leasing, equipment finance, supplier and distributor financing, and workforce financing to enhance their go-to-market strategies, channel efficiency, employee satisfaction and financial well-being.
Our partnerships with Fintechs & Investment firms are carefully chosen to meet the finance needs of corporates, MSMEs, and startups.
Goal # 5
Enable entities engaged in Sustainability & welfare of disadvantaged sections of society.
Why are we doing this?
Our Indian culture and all faiths teach us to take care of our environment and also the disadvantaged sections of the society. We all must do charity for those who are in a situation where they cannot help themselves. Through initiatives and donations in money and kind, we are here to support and enable physical and digital infra for the disadvantaged sections in society.
Our Office
India
- +91 88615 22557
- connect@yagnum.com
- No. 646, WeWork Forum, DLF Cyber City, DLF Phase 3, Sector 24, Gurugram 122002, Haryana