Design Thinking and Product Strategy

Yagnum helps organisations build a customer-centric, business-problem-first culture of innovation by blending design thinking, product strategy and ongoing advisory support. Our work begins with structured, immersive workshops — but the real value is created in what follows: partnering with teams to apply these methods to real business problems, product decisions and day-to-day organisational behaviours.

We help scaling startups, GCCs, Fintechs and Digital-First enterprises reframe business challenges, uncover the root causes behind customer behaviour and organisational friction, and translate insight into differentiated product ideas, sharper value propositions and prioritised roadmaps. As founders and CXOs become busier with investor, governance and scale responsibilities, we ensure product, business excellence and change teams remain razor-focused on users, outcomes and competitive advantage.

Our advisory extends across the product lifecycle:

• Identifying high-impact features and de-prioritising low-value work.
• Managing enhancements and redundancies with discipline.
• Embedding experimentation, insight-led decision-making and Human+AI design methods.
• Coaching teams to strengthen clarity, alignment and execution rhythm

The goal is not just better products or processes — it is a customer-centric, business-problem-first culture of innovation, where teams consistently solve the right
problems, in the right way, for the right users.

Yagnum equips organisations to innovate with confidence, operate with structure and deliver product excellence at scale.

Our goal: build stronger product and change teams — and sharper business outcomes.